?? ???? ?????? ????? ??? 2025 ??? ????? ???? ????? ??? "????? ???? ?????" ?"?????? ????????? ??? ??? ???????" ???? ?????? ?? ?????? ?? ??????? ????????. ??? ?????? ?????? ?????? ?????? ???????? ???? ??????? ??? ???? ?? 45% ?? ???????? ?? ?????? ?? ???????? ?? ??? ?????. ?? ????? ?????? ???? ??????? ????? ?? ?? ???? ????? ??? ???? ?? ?????? ??????? ??? ????????? ??? ???? ????? ?? ??? ?????? ??????? ?? ??????. ?? ??? ???????? ????? ?? ??? ??????? ?????? ?? ???? ?????? ?? ?????? ??? ??????? ??????????? ????? ??.
?????? ?????? ????? ??? ?? 2021-2024
?? ?? ???? ????? ????????? ?????? ????? - ??? ??????? ???? ?????? ?????? ????? ??? ???? ??? ????. ?? ??? 2021? ??? ??? ????? ?? ???? ?????? - ??? ????? ???????? ????? 18.5% ???? ??? 7.31 ????? ?????. ??? ????? ??????? ???? ???? ????? ????? 62.8% ???? ??? 11.9 ????? ?????.
???? ??? ??? ??? ???????. ?? ??? 2023? ?????? ???????? ????? 6.7% ??? ??? ??? ???? ?? 375 ????? ???? ??? ????? ??????. ?????? ??? 2024? ???? ??????? ??????? ????? 11.8%? ???? ???????? ?? ??? ???? ???? ?? 200 ????? ????. ??????? ?????? ???? ?? ????? ?? ????? ???? ????? ??????? ???????.
??? ???? ??? ?????? ?????? ????. ???? ?? ?????? ??? 2025 ??? ????? ???? ?????? ???? ????? ??? "??????? ???????"? ??? ???????? ?????? ?? ???????? - ?? ??????? ??????? ????????????? - ??? ??? ?????.
????? ?????? ????? ????? ??? ?? ??? 2025?
????? ????? ??? ?? ???? ??? ????? ??? ????? ?? ????? ??? ????? ??????? ????? ????? ?????? - ?????? ???? ????? ????? ??????????. ?? ???? ?????? ???? ???????. ??? ??????? ????? ????? Kiri Master? ??????? ???????? ?? ???? ??????? ????????? ??? ???? LinkedIn ?? ????? ??? ???? ?? ?????? ?? ???????: 12.5% ??? ?? ???????? ?????? ?????? ???? ????? ??? ?????? ????? ?????? 37.5% ???? ?? ???????? ?? ??? ?????? ?14.3% ???? ?????? ????? ??????. ??? ??????? ??????? ??? ?????? ??? ????.
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????? ??????? ??? ????? ??? ????? ????? ?? ???? ?????????. ????? ?????? ????????? ?? ???????? - ??? ?????? ????? ?????? ??? ???????? ???????? ????? 12% ???? ????? ??? 2024 ????. ?? ????? ???? ???? ?????? ?????? ?? ??? 2025? ???? ?? ???? ?????? ?????? ???????? ?? ??? ???????. ??? ?????? ????? ????? ????????? ??? ??? ?? ???????? ?????? ????? ?? ????????????.
??? ??? ?????? ??????. ?????? ?????? ??????? ????? ??? ????????? ??? ??????? ???????? ???????? KitchenEdge? ??? ???? ????? ???????? ??????? ??? ????? ???. ???? ??? ??? ?????. ??? ????? ????? ???? ??????? ????????: "?? ?? ???? ??? ??????? ?? ?????? ????? ??? ????? 20% ?? ??? ???? ?? ???? ?? ????? ????? ?????? ?? ????????".
??? ?? ???????? ??? ?????? ???? ???? ?? ???? ?? 100 ????? ?????? ?? ??????? ?? ???? ?????: "???? ?????? ??????? ???????? ?? ????? ????? ???. ????? ??? ?? ????? ??????. ??? ????? ?????? ?? ???????? ??????."
??? ?? ???????? ?? ????? ?????? ?? ???????? ????? ????? ?? ?????? ?? ??????? ?? ??? ??????? ???? ?? ????? ???????? ????????? ?????? ???? ?????? ??????? ????????. ??? ?? ?????? ???? ???????? ??????? ??? ??? ??????? ????? ?????? ??? ????? ??? ???????? ??? ???????. ???? ????? ????? ?????? ??? ?????????.
?? ?????? ?????: "?? ????? ??? ?????? ????? ??? ?? ??? ??????? ????????? ??? - ???? ????? ??. ???? ??????? ?????? ????? ????? ?? ??????? ??? ???? ?? ???? ?? ??? ????? ????? ??????. ???? "???? ????????" ?? ???? CFRA Research ?? ????? ?????? ?????? ?? ???? ??? ???? ???????. ??? ????? ?????? ???? ???? 15%? ???????? ??? ?????? ??????? ???????? ????? ??????? - ??????? ?? 500 ??? 1000 ????? ????? ?????? ??? ???? ????? - ?? ????? ?????? ?? ???? ?????? ?????? ??? 15 ?20% ???? ?? ?? ??? ???.
??? ?? ??? 2025? ??? ???????? ?? ????? ??? ??? ???? ????? ???????. ?? ?? ??????? ???????? ??? ????? ?????? ??? ??? ??????.
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???? ??? ?? ????? ?????? ???? ??? ???? ?????? ????? ???????? ??? ???????? ???????? ?? ?????? ??? - ???? ????? ???????????? ?????? "???????" - ???? ???? ??????? ????????. ???????? ??? ??? ?????? ?????? ??? ??????? ???? ?????.
?? ??? ???? DTC (????? ??? ????????) ???? ??? ???????? ??? ????? ??? ????? ?????? ?? ??? ?????? ??????? ??? ???? ?????? ??????? ?? ??????? ????????. ?? ???? ????? ????? ?????? ????? ????? ??????? ??????? ?? ????? ????? ?????? ??? ??????? ?? ????? ??? ???? ?????? ??????. ??? ???? ??????? ??????? ????????? ????????.
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?? ?? ??????? ??????? ?? Shoplazza?????? ????????? ?? ????? ??????? ?????? ?????? ???? ?????? ?? ??????? ?????? ????? ????? ??????. ???????? ??? ???? ?? ????? ??????? ????????? ???????? ?? ??? ???? ??? ????. ????? ?????? ??? ??? ?? ????? ?????? ??? ???? ??????? ????????? ??????? ??? ??? ???? ???? ?????? ?????? ??.
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????? ?? ???? ?????? ???????. ?????? ??? Shoplazza ???? ?????? ?????? ???? ?????. ?? ???? ????? Amazon Pay? ???? ??????? ?????? ?? ??? ????? ????? ???????? ??????? ????? ???????? ?? Amazon - ?? ?????? ????? ???? ??????? ??? ??????. ???? ????? ???????? ????.
????????? ?? ??????????? ???? ?????? ??????? ?? ??? ???????
??? ??? ????? "????? ????? ?????" ?? ?????? ???? ???? ??????? ????????? ????? ??????? ????? ????? ????? ????? ???? ????? ??????? ?? ??? ??????? ???? ???? ??????. ???? ????? ?????? ????? ???????? ????? ??? ???????? ??????? ????? ?? ???? ??????? ??????? ???????? ???????? ???? ??????? ???????? ??? ????? ??????????. ??? ????? ??? ?? ??? ??????? ?? ???????. ???? Shoplazza ?????? ????? ????? ?????? ????????? ???? ??????? ???????? ????? ?????? ?????? ?????? ??????? ?????? ???? ?????? ??? ??? ??????????? ??????? ??? ????.
?? ???? ????? ?????????? ????? ??????? ???? ?????? ?? ??????? ????? ??????. ??? ????? ?? ?????????? ?????? ??????? ??????? ??????? ????????? ???? ???? ??? ??????. ???? ??? ????? ?????? ??????? ???????? ????????? ?? ??????? ??? ???? ?? ?????? ??????? ???????? 10-15% ?? ??????? ???? ?? ???? ????? ?? ??? ?????? ?? ????? ?????. ?? ????? ?????? ????? Google ?? Shoplazza? ????? ??? ????? ????? ??????? ?????? ??????? ???????? Google - ??? ????? ?? ???? ?? ???? ?????? ?????? ?? ????? ??????.
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?? ??? ???? ?????? ????? ???? ?????? ?? Shoplazza ??? ???? ??????. ????? ??????? ??? ???? "?????? ?????? ??? ??????" ?????? ??? ?????? ?? ????? ????? ?????? ??? ????? ?????. ??? ???? ????? ??????? ????? ????? ???? ?????? ??? ?????? ?????? ?????? ??? ???? ?????? ????? ??.
?? ??? ???? ?? ????? ????? SKU ?????? ?? ??? ??? ???????. ??? ?? ??? ???? ???? ?? ?????? ??? Shoplazza ???? ??? Skuowner ???? ????? Amazon ?????? ?? ????????.
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??????? ???????
?? ?? ???? ??? ?????? ????? ??? 2025?
?? ??????? ?? ??? ?????? ????? ??? 2025 ?? ????? ??? ?????? ?? ????? 4 ????. ?? ??? ??????? ?? ??????? ?????? ?????? ???? ???? ??? ??? ???????? ???????? ????????? ??????.
??? ??? ?????? ???????? ???????? DTC ?????? ?????? ????????
?? ?????? ???????? ???????? DTC ??? Shoplazza ????? ?????? ????? ??????? ??????????? ?????? ??? ??? ????? ???? ???????. ?? ???? ??? "????-????? ??? ??????" ?????? ????? ??????? ??? ????? ??????? ???????? ??? ???? ??????? ????????? ?????? SKU ????????? ????????? ????? ?????? ????? ?????? ?????????? ?????? ???????? ?????? ????????? ????? ??????.
?? ?????? ????? ??? ?????? ?????? ???? ??????? ??????????? ?? ??? ??????
????????. ?? ??????? ????? ????? ??? ?????? ?????? ?????????? ??? ??? ?????? ??? Shoplazza. ????? ??????? ?????? ?? ??? ????? ???????? ?????? ?? ??? ?????? ????? ?????? ??? ????? ??????? ?? ??????? ????????.
?? ??? ??????? ???? ????? ?? ????? ?????? ?????????? ????????
???? ????? ??? Shoplazza ????? ????? ?????? ?????? ?????? ??????? ?????? ??????? ??? ?????? ??????????? ?????? Amazon Pay? ?????? ??????? Google ???????? ?? ??? ??????? ???????? ????? ?????? ??????????? ??? ?? ?? Amazon ????? ??????? ??????????? ????? ??.
?? ?? ????? ??? ???? ?????? ??? ???? ????? ????????? ?????
??? ??? ?? ??? ???? ???? ??? Shoplazza. ?? ???? ??????? ????? ?????? ?????? ?????? ???????? ???? ?????????? ???? ???????? ??????? ????? ?????? ?? ??????? ????? ???? ???? ????? ???? ?? ??? ???????. ????? ?????? ???? ?? ???? ????? ?????? ????? ???????? ???????? ?????? ???????.
